Marlon Sanders’ latest article is titled “How to Pay For Your Car Using Ebooks”. [Article]


Marlon Sanders’ latest article:

How to Pay For Your Car Using Ebooks

I probably don’t have to sell you on the benefits of ebooks:

1. There’s no inventory cost
2. There’s no cost of production
3. You can produce them relatively quickly

But can you REALLY turn ebooks into bank deposits? And if so, how?

I realize that even if you’ve been lurking for several months or even years, you may not REALLY FEEL that you can turn ebooks into bank deposits in YOUR bank account.

Sure you believe it’s possible.

Sure you believe it happens for other people.

But you lack the reality or belief it can happen FOR YOU.

Let’s break this down so it’s real FOR YOU.

I have a friend who is a Video Jackey (VJ) in Denmark. He has an interesting skill set, so we talk sometimes over Skype.

In the summer, he works in a factory for a low hourly wage.I explained to him recently that it’s almost nothing for him to get $350/month selling an ebook on his special area of know how.

Obviously, you can use multiples of the figures I’m giving here to arrive at the size of bank deposit YOU WANT. I’m just drawing out an illustration.

And while $350 USD per month may not sound like a lot, hey, its a new car payment. And very little of your own personal time is involved once it’s set up.

If he creates an ebook that sells for $35.00, all he has to sell is 10 a month.

If he’s lucky and gets ONE PERSON with a halfway decent list of 1,000 to 10,000 people to send an email to their list in a month, he would likely make many multiples of that figure.

Think about it.

1. You ADD ON a checkbox upsell on the order form.

If he adds on another $20 per sale, 70% of the people will probably take that, depending on the offer and the target audience.

That means that out of every 10 buyers, 7 spend $20. That’s $140 divided by 10 sales. So that’s an extra $14 per buyer.

That bumps his average sale amount up to $49. Now he only needs to sell SEVEN a month to make the $350.

What if he adds a One Time Offer (OTO) for say $100? And 10% of the people take him up on that? That means that out of ever 10 buyers, one snags the $100 product.That adds another $10.00 to the value of each buyer.

So instead of his buyers being worth $49, they’re worth $59. Now he only needs 6 sales a month to make the $350.

What if there’s a DOWNSELL for $50? So if they decide not to buy the $100 one time offer, they are offered a half price version of the product without the bonuses or something else removed?

That probably takes it down to needing only 5 sales a month.

Add on 2 more OTO’s. And you’re maybe at needing 4 sales per month, or even 3.

Obviously it all depends on your target audience and the variables involved. But the numbers I’m presenting here would be realistic based on my own personal experience and what I’ve observed in the industry.

Now, what does it take to get those 5 sales a month?

If you convert 1/2% of visitors to sales, that means you need 1,000 visitors per month.

If you convert 1%, you need 500 visitors. And so forth.

If you get one person with a decent list per month to email their list about your product, and they have just a modest-sized list, that alone could do the trick.

And if they have a good list, you could easily dwarf those numbers. A really good list might bring in $3,500 — or more.

Your “work” each month involves posting daily in a few forums, making friends with people who have lists and striking up a few friendships on Twitter.

You maybe need an hour a day or 30 minutes a day. Or an hour every few days. And the smart people use strategies where others get the affiliates for them, so even these numbers can be reduced.

But there are a few things you MUST have to implement this plan:

1. Ability to take orders
2. Ability to have a checkbox upsell on the order form
3. Ability to do one time offers
4. Ability to set people up as affiliates and email them
5. Ability to email your list
6. Ability to deliver your PDF in a password protected area
7. Ability to put up a web page with a sales letter on it

Those are the BASICS.

Now, you CAN use Clickbank. But there ARE restrictions with Clickbank, the main one being that THEY have the list of affiliates not you.

So you can’t push a button and send a promo to your affiliates.

Your upsells and downsells on Clickbank are going to be limited. You won’t automatically be able to add people to your customer list.

Anyway, you need to have SOME system in place to do these 7 things. I discuss the options in “The Writer’s Secret” and walk through the implementation on video in my quickiestart.com product.

What about you?

Are you going to sit on the sidelines making up reasons you can’t do it, won’t do it, why it won’t work for yo or why you have to be skeptical of “the gurus?”

The MAIN thing is that you get started on the process of trading products for dollars instead of your own personal time.

To go back to my friend who is a VJ. Here’s this guy with know how I know people will pay for. The problem is HE doesn’t know that yet because he doesn’t have the experience to know it.

He thinks if he produces an ebook, maybe only one person will buy it.

WRONG!

I know there’s a market for it.

Sometimes you gotta take a bit of a risk and say, “shoot, I’m just gonna go for it.”

Granted, it’s not as easy as sitting on the sofa watching TV.

But if you just modify that and stick a laptop in your lap while sitting there and peck away at the keyboard for 30 minutes or an hour a day, you might be able to create an evergreen source of bank deposits that works for you, so you don’t have to.

What’s stopping you? What’s holding you back? I’m going to state right here, right now that the REAL reason you’re not doing this yet is because your socks are PURPLE.

Allow me to explain.

1. Lack of belief you can do it

This is the #1 obstacle everyone faces. Most people just don’t believe they can pull it off. I don’t know why.

Whether or not you believe is irrelevant. What you DO need is just to DO what needs to be done, regardless of whether or not you believe.

2. Lack of ideas

I solve this problem in Writer’s Secret. The main thing to know is that if you immerse yourself for a bit in a market you WILL get ideas.

3. Lack of motivation

If you lacked motivation, you wouldn’t have read this far in this article.

4. Lack of time

Largely, this is an excuse to NOT do. See, doing takes risk that that has a chance of NOT returning a reward. And it bears the risk of making mistakes, which no one including myself likes to do.

But the point is, lack of time is largely a straw man. Start making a list of ways you waste time every day doing stress-relieving activities.

You’ll find out your time is being taken up by doing activities to relieve the stress of not having the money you want or being able to lead the life you want.

5. Not knowing how

This is NOT an issue anymore with the advent of Writer’s Secret and myl other products.

6. Lack of self confidence

See #1.

7. Fear it’s too hard for you to do

Again, most of this is solved in my new VIDEO product where we walk you through all the mechanics on video. And if you get stuck on something, that’s why Odesk.com exists.

8. Because your SOCKS ARE PURPLE

When you’re looking for an EXCUSE one is as good as another.

Marlon Sanders

Marlon Sanders is the author of “The Amazing Formula That Sells Products Like Crazy.” If you’d like to get on his mailing list and receive tips, articles and information about online marketing, visit: http://www.marlonsnews.com.

*IMNewsWatch would like to thank Marlon Sanders for granting permission to reprint this article.

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