Michel & Sylvia Fortin’s Marketers Board blog post is titled “Upsells, Downsells, One-Time Offers?” [Blog]


Michel & Sylvia Fortin’s Marketers Board blog post:

‘Upsells, Downsells, One-Time Offers?’

Michel & Sylvia say, “One of our Twitter friends asked this question:

“What’s the difference between a one-time offer (OTO) and an upsell? I was taught they were the same thing, and if you can re-educate us on the subject, I’m all for that!”

‘Upsells, Downsells, One-Time Offers?’

Marketers Board Blog