‘Advanced Copywriting Techniques: Persuading Prospects to Buy’ – ‘The Total Package’ Week in Review

Clayton Makepeace has released the latest issue of ‘The Total Package’ week in review. The featured article is titled “Advanced Copywriting Techniques: Persuading Prospects to Buy”. [‘The Total Package’ Week in Review]

Clayton Makepeace has released the latest issue of ‘The Total Package’ week in review.

‘The Total Package’ Week in Review

Monday 1/5/09: Know Thy Prospect

In Monday’s Total Package issue, Clayton revealed a super simple way for you to, as he says:

“Crawl inside your prospect’s skin and find emotional hot buttons that virtually guarantee maximum attention-getting power and readership for every promotion you create.”

But the big guy doesn’t just talk about how to do it – he actually opens up his personal files and SHOWS you exactly how he does it!

Read more …

Tuesday 1/6/09: Improve copywriting with “experienced-based empathy”

Of all the copywriting tips I’ve ever heard over the years, this one from Bob Bly has got to be one of the “weirdest.”

Bob is actually encouraging you to have kids so that you’ll become a better copywriter. You’ve got to read it for yourself to believe it.

Read more …

Wednesday 1/7/09: The Customer is NOT a Moron – She’s Your Wife …

In this issue, Daniel goes off on a rant and reveals the ugly truth behind traditional advertising the sales reps desperately pray you will never discover. On top of all that, he still manages to squeeze in a couple of great marketing lessons you can take straight to the bank!

Read more …

Thursday 1/8/09: Advanced Copywriting Techniques: Persuading Prospects to Buy – Part 2

Last week, Clayton laid down three simple strategies to power up your persuasion skills.

And this week, the big guy returned to tease, titillate, and tempt you with the second part of this riveting mini-series.

Whether you’re a business owner, marketing pro or copywriter, this issue will be extremely valuable to you.

Read more …

Friday 1/9/09: Finding Your Passion – A Key Factor In Your Success

To help you kick off the New Year with a bang, we got Troy White to share nine brain-dead simple “tricks” you can use starting right now to improve your business’s profits and more importantly, your happiness.

Read more …

About Clayton Makepeace and ‘The Total Package’

Clayton has spent the last 37 years creating direct mail, Internet and print promotions that have sold well over $1 billion-worth of nutritional supplements as well as books and newsletters on personal finance, investment and health.

Plus, as a direct marketing consultant, he’s helped four major direct marketing firms at least quadruple sales and profits to well over $100 million per year each.

As a direct response copywriter, Clayton creates many red-hot direct mail controls that profitably mailed up to 90 million pieces each … web-based customer acquisition campaigns that produce profits of up to 445% … and customer file campaigns that spin off as much as $1 million per week.

According to best-selling marketing author Robert W. Bly and the American Writers and Artists Institute, Clayton is America’s highest-paid marketing coach and copywriter, with royalty income of up to $3 million per year since 1997.

And as a mentor, Clayton has helped six young copywriters to six- and seven-figure incomes … currently mentoring a half-dozen more through Response Ink, his direct response marketing agency … and is committed to helping the next generation of direct response business owners, marketing pros, copywriters and designers accelerate their careers through The Total Package.

You’ll find Clayton’s highly anticipated article published every Monday in The Total Package. And, if you’re worried about missing out on Clayton’s passed issues, we’ve got you covered. You’ll find the Best of The Total Package published every Thursday.

Total Package

*IMNewsWatch would like to thank Clayton Makepeace for granting permission to reprint the latest issue of The Total Package’ week in review.