Marlon Sanders has released the latest issue of ‘Marketing Minute’. The featured article is titled “How To Make 2009 Your Best Year — Ever!”. [Article]


Marlon Sanders’ latest article:

How To Make 2009 Your Best Year — Ever!

There’s a lot of negative news out there.

But I expect 2009 to be my best year EVER!

That may sound weird if you’ve been sucked into the negative news dark cloud.

Here’s the thing.

There’s a great deal of research that proves the companies who do best in challenging times are the ones who promote the most and are the most aggressive.

You have two choices in front of you right this minute. Today. This hour.

Are you gonna just fold up in 2009 and get stuck in the parlysis of “doom-and-gloom” thinking?

Or are you gonna rip out the cobwebs and take action?

You either sit there, get depressed, and play games on the computer.

Or you get aggressive about your front end and back end marketing. So honestly, I want to ask you, which will it be?

Post your answer on my blog right now.

I’m serious. Don’t just read this. Post this answer and be honest with yourself and others.

http://www.marlonsnews.com/?p=153

Now, before you post, here’s something you might consider:

All change creates opportunity. You just have to SEE the opportunity. For example, right now psychic services are booming.

Did you you know that?

Now, I’m personally been inspired by the writings of Michael Masterson on goal setting.

Here’s his video on Youtube and it shows how he writes out his goals for the year then translates them to monthly, weekly and daily goals.

http://www.youtube.com/watch?v=rqCriPkLG2Q

I’ve JUST finished doing this for 2009. It’s a very liberating feeling.

What did my goals consist of?

1. How I’m going to ramp up our traffic.

In other words, what additional steps will we take.

2. What new front-end products will I come out with?

3. What new back-ends will I put in place.

Then I set out monthly targets. Each month you translate those into weekly targets.

And each week you turn them into daily targets.

I can almost guarantee you this: If you ramp up your traffic compared to last year, and come out with hot, new front-end and back-end products, this WILL be your best year ever.

Either that, or just give it up.

Sit back, watch TV. Eat bon bons. Watch all the negative news and get depressed.

Or turn off the negative news, throw out the bon bons, start an exercise program, set your monthly goals and hop to.

Want to know how to find the TIME to work on your goals?

Shut off all the negative stuff on the news, and cut out other things that simply WASTE time away and you know it.

You either get STUCK in paralysis or you take aggressive action. There really aren’t any other choices.

Now, do you just STOP buying any info products at all? Or what do you do?

Let me share with you what I’m doing.

As you know, I spend a lot on my own personal education. I’m cancelling a few memberships I feel I don’t get a lot of value from. I’m starting up some NEW ones I feel will meet my goals better.

And I’m still buying things that are 100% relevant to my goals of how I want to boost our traffic and so forth.

Products inspire me and give me motivation.

If you STOP learning, you stop growing. If you stop growing, you die.

Will you learn? Will you grow? Or will you mentally and emotionally die?

I DO think you need to look for info products that meet the monthly goals you set out.

Here’s what I want you to do. Post on my BLOG which of these is your biggest challenge and which you need the most help with.

http://www.marlonsnews.com/?p=153

I’m committed to help YOU get the results you need. So talk to me and tell me what you need with help with.

Here are the 3 areas to set goals in:

1. How will you get traffic to your web site or sites?

You can set up your own affiliate program.

You can also do organic seo or pay-per-click. Or buy banner ads on targeted blogs and forums.

2. What front-end products will you create?

You need to create 10 front-end products to get ONE blockbuster. Now, out of 10, 3 or 4 will sell really strong. And you’ll have a few mediocre ones and a few busts.

It’s a numbers game and don’t let anyone else tell you otherwise.

If you’re stuck creating a front-end product and need help, hit me on my blog with what your sticking point is:

http://www.marlonsnews.com/?p=153

3. What will you sell on the back end?

How will you get repeat business?

Today, I’m going to spend time studying how one large company sells its back end. I’ve already gotten on their mailing list and I have the back-end sales letters sitting in a box here
ready to read.

You need at least ONE back-end product to funnel customers into. When I first started with Amazing Formula, my back end was the “Big Course” which later became Cash Like Clockwork.

Your back end can be teleseminars and webinars to start with. You can joint venture with others for content if you don’t have it yourself.

The KEY is to set your goals for the year.

Then break them down into monthly steps.

Then each month break those steps down into weekly ones.

And then daily.

Set aside one or two hours every morning to work on your goals. Or whenever it is you HAVE time to work on your goals.

Watch Michael’s video now:

http://www.youtube.com/watch?v=rqCriPkLG2Q

By the way, I don’t think he’d had much sleep when he shot the video. But the contents are great because he shows his goal setting sheets.

Best wishes,

Marlon Sanders

PS: Please post your THOUGHTS on this article on my blog:

http://www.marlonsnews.com/?p=153

If you don’t have a target market yet, check out: http://www.pushbuttontargetmarket.com

And if you don’t have a product yet, check out: http://www.productdashboard.com

My Action Grid product is STILL valuable to show you how to create your own Big Ticket info product. There may be a few things dated in it.

But pretty much, it’s Evergreen.

http://www.actiongrid.com

Marlon Sanders

Marlon Sanders is the author of “The Info Product Dashboard.” If you want to create your own info products, go to: http://www.productdashboard.com/.

Marlon’s Marketing Minute

*IMNewswatch would like to thank Marlon Sanders for granting permission to reprint the latest article.

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