John Utz’s latest article is titled “The Strategies And Tactics Of Online Pricing: In A Recession Or Period Of Heavy Competition, Should I Drop My Price?” [Article]


John Utz’s latest article:

The Strategies And Tactics Of Online Pricing: In A Recession Or Period Of Heavy Competition, Should I Drop My Price?

An appropriate topic given the current economic situation. Yet an important discussion in any situation.

The strategy and tactis of pricing, let alone online pricing, is a topic that often baffles even those most seasoned sales and marketing executives. However, in my humble opinion, they over complicate the issue – constantly trying to tweak their marketing pricing strategy by pennies to influence demand. However the strategy is really rather simple – unless a product is a loss leader, the price should always be maintained at the highest possible retail price. Pricing, even online, then should be reduced using a variety of promotional methods for short periods to drive volume. When it comes to pricing strategy, once you break down the base price barrier, its hard to work your way back up.

The Strategies And Tactics Of Online Pricing: In A Recession Or Period Of Heavy Competition, Should I Drop My Price?

*This news post was submitted by John Utz.

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