‘How To Write Bullets For Your Copy’ by Adeniji Ayodeji

Adeniji Ayodeji’s latest article is titled “How To Write Bullets For Your Copy”. [Article]

Adeniji Ayodeji’s latest article:

The other day I was passing by a laundry shop in Brooklyn and outside their window,they put a signpost which said”We have giant 30Lbs dryers”.On seeing this,as a professional copywriter myself,I asked myself “So what?”.Nobody cares about what you have or what you don’t have.People only care about themselves and what they stand to gain from what you are saying.

So what does this have to do with copywriting?Actually, a lot.Because your copy must always be written in such a way that it tells your prospect what he stands to gain from using your product.That is to say that your copy must be more about your prospects and what they stand to gain than about your products.

And this is the reason why companies that engage in institutional advertising never make it or at the most only manage to braek even-because they focus more on what their company is about by saying things such as “We have been in existence for the past 150 years”,”We are the best in town”,and other such related things.

Now don’t get me wrong here.Saying these things is not necessarily wrong as a statement such as “We have been in existence for the past 150 years”could mean that by reason of your been in existence that long,you have a lot of experience in that industry and know what you are doing,amongst other things.But if that is all that you trumpet in your copy,then you are completely missing the boat.

So in the case of the laundry business guys above,if underneath their signpost they had added the following:

“That means that you save time since you won’t have to wait for the dryer to finish drying one set of clothes before putting in the next set or even having to use a second dryer,thereby costing you more money.It also means that you save energy and resources and will be out of here to carry out your other businesses for the day in no time flat “.Now you’re talking.Because who doesn’t want to save time,money,energy and resources and go on to do other more productive things for the day?I sure do.

So the next time you are writing your copy,make sure it tells the prospect what she stands to gain-in the headline,the lead,the body copy,the offer…you get the point.Now go put this to work friend.

*This news post was submitted by Adeniji Ayodeji.