Lorrie Morgan-Ferrero has released the latest issue of ‘Copywriting TNT’ newsletter Volume 6, Issue 46 article. The featured article is titled “The She Factor Words & Phrases The She-tionary.” [eZine Article]


Lorrie Morgan-Ferrero’s ‘Copywriting TNT’ Newsletter Volume 6, Issue 46 article:

‘The She Factor Words & Phrases The She-tionary’

Here’s the thing about writing to women versus writing to men. There are definitely words that resonate with either gender. But please don’t get caught up in ‘MAGIC WORDS or PHRASES’ for either sex. It just doesn’t work that way. There is a more complex series of steps you must take to really connect with women that isn’t necessarily so when connecting with men.

It truly comes down to your VOICE, your PERSONALITY, and your STORYTELLING ABILITY when connecting with the female market. I recognize we all want a list of words that hypnotically captures our market. Never, ever gonna happen. You have to do the due diligence and take the time to really TALK TO HER.

In general, when I’m writing to women, I use language that is a bit more colorful than I would probably use on a regular basis. It’s kind of like chatting with a really hip girlfriend. Here are a few examples:

* Oh, Snap!
* Nurture
* Empower
* Inspire
* Passion
* Transformation is REAL
* Live in the moment
* Synergy
* Like-minded
* Tons of fun!
* More satisfying!
* Intuition
* True freedom!
* More time for YOU!
* Exclusive!
* You’re gonna LUV this!
* Wonderful!
* Deliciousness!
* Stand Out!
* Be Bold!
* Brilliant
* Experience of a Lifetime!
* Calling all girlfriends
* Let me honest with you . . .
* Spoil yourself rotten!
* You Vixen, You

If you want to find out the whole story about how to deeply reach the women in your target audience, you can reserve your presale product from *The She Factor* by visiting www.TheSheFactor.com. Only 500 copies will be sold.

About Lorrie Morgan-Ferrero

Award-winning Lorrie Morgan-Ferrero of Red Hot Copy is the top female copywriter in her industry. While her strategies teach both men and women how to massively increase their profits, she is aware that women make 85% of all purchasing decisions. Now she can teach you how to find, catch, and keep your share of the female market. Get details at http://www.TheSheFactor.com

‘Copywriting TNT’ Newsletter

* IMNewswatch would like to thank Lorrie Morgan-Ferrero for granting permission to reprint the latest ‘TNT Newsletter’.

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