‘What’s More Important: Copy or Design?’ by Bob Bly

Bob Bly’s latest blog post is titled “What’s More Important: Copy or Design?”. [Blog]

Bob Bly’s latest blog post:

What’s More Important: Copy or Design?

Bob says, “When the ad’s intent is to generate a response, copy trumps art, says marketing consultant Ruth Stevens, writing in Direct (12/08, p. 16).

In a visual society, why is copy more important than graphics?”.

What’s More Important: Copy or Design?…

Bob Bly’s Blog