Bill Myers has released the latest issue of ‘Tip of the Week’. The featured article is titled “Never in November.” [Bill Myers Tip of the Week]


Bill Myers’ ‘Tip of the Week’:

Bill Myers Tip of the Week – November 29, 2008

Never in November . . .

If you’ve ever been in the retail business, you know the busiest shopping days of the year are between the end of November and the first of January.

You also know that the very survival of some retailers will depend on how many sales and orders they make between now and the end of the year.

For that reason, retailers do everything they can to get customers into their stores, and buying their merchandise.

The same thing goes for web retailers.

Many depend on big sales this time of year, and they often create special offers to entice customers to spend money.

And all this is good. Unless . . .

The store owner makes changes which make it impossible for customers to do business with the store.

Here’s an example.

I received an email from a online store I have ordered from before, and they were offering a DVD training course for half of their normal price.

I wanted the DVDs, so I clicked the ‘buy it now’ link in the email and that took me to the retailers brand new, just installed, shopping cart, with fancy flash graphics and all kinds of bells
and whistles.

But there was a big problem – the shopping cart didn’t work.

In their rush to get a new shopping cart system installed, the site owner forgot to test the shopping cart to see if orders could actually be placed.

If they had tested it, they would have discovered the shopping cart didn’t display any of the products shown in their email offer.

Obviously this will be very bad for business. A lot of angry customers who couldn’t get the deal they wanted.

The moral of this is – the busiest shopping months of the year are not the time to be replacing your shopping systems. Save that upgrade for the slowest months of the year.

Bill Myers

Recent articles posted at Bill Myers Online:

Screencast: Niche Finding – use this secret free tool to quickly discover niches, and related search terms

This short video shows how to quickly discover hidden niches and hidden search terms and trends that can help you zero in on a great topic for your next DVD or training product

Read the full article at: http://www.bmyers.com/members/1539.cfm

30 Days to Creating and Profiting from your DVD product – Part Two

In this second part of our series, we go about choosing the right topic for our DVD. You’ll learn to research products target customers have recently purchased and from that deduce the training products they will likely want to purchase next.

Read the full article at: http://www.bmyers.com/members/1538.cfm

30 Days to Creating and Profiting from your DVD – Part One

Follow the steps shown in this series of articles, and you can have a profitable DVD product on the market in 30 days or less – even if you have never produced a DVD and don’t even own a camcorder.

Read the full article at: http://www.bmyers.com/members/1537.cfm

Treasure Beach

I spent most of this week on the treasure coast of Florida, searching for Spanish treasure. It’s true. Instead of working

Read the full article at: http://www.bmyers.com/public/1540.cfm

Seven golden ways to make money on the internet

Here are seven of the top proven ways to generate income on the web.

Read the full article at: http://www.bmyers.com/members/1238.cfm

That’s it for this week!

Bill Myers
http://www.bmyers.com

Missed a tip of the week? Find them all at
http://www.bmyers.com/public/department39.cfm

Bill Myers has developed a wide range of successful products (including 50 videos and several blockbuster software packages), he also developed tools that have enabled thousands of others to jump into the product development business and start creating their own products.

Bill’s copywriting skills are legendary. The sales letters he has written have pulled in millions of dollars, and created mail-order empires for his clients. His two books that contain over 300 pages of his best sales letters and ads had become a cult classic.

Bill Myers has an established track record as a successful product developer – developing videos, books, CD ROMs, software, newsletters, web sites, and more.

The information, articles, tips, tools and techniques presented within his web site are based on years of experience and designed to help others get into and succeed in the product development business.

* IMNewswatch would like to thank Bill Myers for granting permission to reprint the latest ‘Tip of the Week’.

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