‘Going Tribal – Two UK Websites Thriving from Tribal Marketing’ by David Knowles

David Knowles’ latest article is titled “Going Tribal – Two UK Websites Thriving from Tribal Marketing”. [Article]

David Knowles’ latest article:

Going Tribal – Two UK Websites Thriving from Tribal Marketing

David says, “In essence, people are displaying the same behavioural instincts we’re had since cavemen times, and forming digital tribes with those we feel a connection to.

Consequently, smart marketers are realising that if they can build the same sense of kinship around their products and services they can tap into other positive tribal mannerisms, such as dedication, loyalty and the desire to invite friends and family to join the tribe as well.”

Going Tribal – Two UK Websites Thriving from Tribal Marketing

*This news post was submitted by David Knowles.