David Knowles’ latest article is titled “Should Marketers Make People Feel Unhappy or Special? Part One”. [Article]


David Knowles’ latest article:

Should Marketers Make People Feel Unhappy or Special? Part One

In a culture jaded from decades of interruption style advertising, people praise their digibox, for enabling them to skip the “annoying” ad break, and ruthlessly bin emails which have the merest whiff of spam. Some think that advertisers and marketers are out to trick them, to make them feel unhappy or inadequate so they can then sell them products to heal their pain.

Should Marketers Make People Feel Unhappy or Special? Part One

*This news post was submitted by David Knowles.

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