‘Fruit by Mail: Why?’ by Bob Bly

Bob Bly’s latest blog post is titled “Fruit by Mail: Why?”. [Blog]

Bob Bly’s latest blog post:

Fruit by Mail: Why?

Bob says, “When I took his direct marketing course at NYU back in the early 1980s, Milt Piece taught us that “the ideal mail order product is one that is not available in stores.”

But the catalog company Harry & David sells mainly fruit (also chocolates and cakes) through mail order … all of which are also available in stores”.

Fruit by Mail: Why?…

Bob Bly’s Blog