The latest Aweber Blog post is titled “Six Ways To Screw Up A Customer Email”. [Blog]


The latest Aweber Blog post RSS feed is reprinted here.

Six Ways To Screw Up A Customer Email

Working with email as much as I do, I’m encouraged to see so many people doing the right things:

* Getting explicit permission
* Providing valuable, relevant communications
* Building trust; treating subscribers like people (and not like numbers)
* (the list goes on)

So when I get a marketing email from someone who isn’t doing these things, someone who’s doing all sorts of harm to their brand by breaking some of the “rules” (intentionally or not) of good email marketing, it hurts. As an email marketer, I find messages like this frustrating and offensive.

But rather than fume or shake my head about it, I figured it’d be helpful to show what they’ve done wrong, and how you can do better.

Six Ways To Screw Up A Customer Email…

Aweber Blog

Located in Newtown, PA AWeber Communications develops and manages online opt-in email newsletters, follow-up automation, and email deliverability services for small business customers around the world. Customers access our website 24/7 to manage and send their newsletters to recipients who have specifically opted in on their website to receive that information. AWeber’s founder, Tom Kulzer, believes very strongly in ethical opt-in email marketing and has developed strong policies and procedures to prevent abuse.

 

 

 

 

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