‘Dissolve Skepticism Like Magic’ – Ray Edwards’ Blog Post

Ray Edwards’ blog post with podcast is titled “Dissolve Skepticism Like Magic”. [Blog with Podcast]

Ray Edwards’ blog post with podcast is reprinted here.

Dissolve Skepticism Like Magic

The Story: Let’s assume you’re writing your own copy (maybe you can’t afford to hire a professional, or you just love writing copy for your own products).

One of your first tasks as a copywriter is to break down the skepticism that your prospects (readers, site visitors, subscribers) are feeling, and get them to believe you – even just a little bit.

The Point: How do you break through that skepticism? Testimonials and proof elements.

The Resource: Any late-night infomercial

3 Ways To Use Testimonials or Proof:

1. Add more testimonials.
2. Show photographs (before and after).
3. Show evidence (pictures or screen grabs).

Listen to the podcast

Dissolve Skepticism Like Magic

Ray Edwards’ Blog

Ray Edwards is a direct response copywriter, speaker, author, Internet marketing consultant. Grab your free copywriting videos and instruction from Ray at http://WebCopyWritingExplained.com

*IMNewswatch would like to thank Ray Edwards for granting permission to reprint the latest blog post.