Bill Myers has released the latest issue of ‘Tip of the Week’. The featured article is titled “You can never make it too easy”. [Newsletter Reprint]


Bill Myers’ ‘Tip of the Week’ is reprinted here.

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Bill Myers Tip of the Week – September 29, 2007

Whether it be a sales page, an order form, or a product, you’ll almost never be penalized when you make it easy to use.

But if your customers feel that your sales page is difficult to read, or your order form difficult to follow, or the product difficult to use, you will almost always suffer – either a loss of sale, a loss of a customer, or a request for a refund.

To generate more sales and build happy customers, tell your staff, your developers, and your webmaster – “you can never make it too easy to use”.

Then test – to find and eliminate anything that makes doing business with you or using your difficult.

And always remember, “you can never make it too easy”.

Bill Myers

Recent articles posted at Bill Myers Online:

The one minute guide to choosing niche markets

Whether you are looking for a topic for a subscription web site or trying to find the right niche for your future products, this one minute guide will show you the way.

Read the full article at: http://www.bmyers.com/members/777.cfm

Achieving Hollywood quality Chromakey at Home

In this article, Gary Elley describes how he was able to achieve great chroma key results on his latest DVD – shot in his two car garage. See the results and learn the techniques here.

Read the full article at: http://www.bmyers.com/members/1326.cfm

Creating a Ken Burn’s style video using public domain images and sounds – with an example of a video I just created

Here’s how to quickly create a short video on almost any sujbect using public domain images and sounds. Includes a link to 5 million public domain image and audio clips.

Read the full article at: http://www.bmyers.com/members/1325.cfm

To get noticed – ship it in a box

I get a lot of junk mail – and most of it ends up in the trash long before it reaches my desk. But items mailed to me in

Read the full article at: http://www.bmyers.com/members/1327.cfm

That’s it for this week!

Bill Myers
http://www.bmyers.com

Missed a tip of the week? Find them all at
http://www.bmyers.com/public/department39.cfm

Bill Myers has developed a wide range of successful products (including 50+ videos and several blockbuster software packages), he also developed tools that have enabled thousands of others to jump into the product development business and start creating their own products.

Bill’s copywriting skills are legendary. The sales letters he has written have pulled in millions of dollars, and created mail-order empires for his clients. His two books that contain over 300 pages of his best sales letters and ads had become a cult classic.

Bill Myers has an established track record as a successful product developer – developing videos, books, CD ROMs, software, newsletters, web sites, and more.

The information, articles, tips, tools and techniques presented within his web site are based on years of experience and designed to help others get into and succeed in the product development business.

*IMNewswatch would like to thank Bill Myers for granting permission to reprint the latest ‘Tip of the Week’.

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