‘What Is Your Core Product?’- ‘DrNunley’s Marketing Tips’ Article
‘DrNunley’s Marketing Tips’ ezine article titled “What Is Your Core Product?” is reprinted here. [eZine Article]
‘DrNunley’s Marketing Tips’ ezine article is reprinted here.
What Is Your Core Product?
Since you can’t efficiently market EVERYTHING you sell, it is important to focus your advertising on your CORE product, service, or idea.
This sounds simple enough. But in actual practice, many businesses don’t realize what their core product is.
For a long time I though copy writing was my core product. It was the service almost all my customers wanted. But I quickly learned it wasn’t so much the writing customers were coming for. They valued the free strategies and advice I gave them.
In time I discovered I could get other writers to do the writing, but customers complained if I wasn’t there to offer advice. My core product is advice, strategies, and know-how.
Take a close look at your business. What is the one thing customers value above all else about you? Put that one thing front and center in your marketing.
Kevin Nunley provides marketing advice and copywriting. Make sure your web site copy really SELLS. See Kevin’s popular web copy rewrite package at http://DrNunley.com/
About the Author
Kevin Nunley provides marketing advice and copy writing for businesses and organizations. Read all his money-saving marketing tips at http://DrNunley.com/. Reach him from his site via email.
*IMNewswatch would like to thank Dr. Kevin Nunley for granting permission to reprint this latest article.
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