Howie Schwartz’ latest article is titled “Should you be Scared – that Google Knows Too Much?”. [Article]


Howie Schwartz’ latest article is titled “Should you be Scared – that Google Knows Too Much?”.

Press Release

Should you be Scared – that Google Knows Too Much?

Does Google know to much about our sites? And our business?

Howie Schwartz just published this article:

http://www.searchingdot.com/2007/09/03/ does-google-know-to-much

Hmm lets see, Google knows / tracks:

– general web traffic with their Toolbar

– conversion data from Adwords

– publisher performance / bounce rates from Adsense

– domain details as they wish (Google is a registar)

– linking data (they have more linking data on who-links-to-who then anyone)

– more detailed traffic data with Analytics (they acquired Urchin)

– personal / search history

– feeds you track and your interests (feed reader and Google IQ)

Look I am NOT a “big brother” is watching us type of guy. And to be honest – I really don’t care!

Google can track whatever they want, I gave up “defensive” marketing (worrying about what Google knows / tracks)

SO DO YOU CARE ? ARE YOU SCARED ?

Should you be Scared – that Google Knows Too Much?

*This article was submitted by Howie Schwartz.

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