‘Axandra Weekly Search Engine Facts’ latest issue has been released. The featured article titled “The effect of unnatural linking patterns on your search engine rankings”. [Newsletter Article]


‘Axandra Weekly Search Engine Facts’ latest issue has been released.

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The effect of unnatural linking patterns on your search engine rankings

Although most professional search engine optimizers agree that the green
PageRank display has little to do with the actual performance of a website in
Google and other search engines, many webmasters still focus on websites with
a high PageRank when it comes to link building and website promotion.

How to fake the PageRank of a website

The PageRank of a web page can be faked with a combination of a 301 redirect
and cloaking. It works like this:

  • When a search engine spiders visits a web page URL, the server redirects the
    spider to a web page with high PageRank.

  • Google assigns the high PageRank to the page with the redirection because
    it thinks that the pages are identical.

  • When a human web surfer visits the web page URL, the server does not
    redirect the surfer. That means that the web surfer sees the web page of
    the faker and the Google toolbar displays the PageRank of the redirected
    URL:

To web surfers, it looks as if the web page has a very high PageRank although
it hasn’t. Note that this method doesn’t increase the rankings of the page in
any way. It just influences the PageRank display in Google’s toolbar.

Google doesn’t like cloaking at all so you risk the rankings of your website
if you use the method above.

How to check if a website has a faked PageRank

If you think that a web page might have a faked PageRank then you can do the
following simple check:

  • Search Google for
    “info:domain.com”
    (without the quotation marks, replace
    domain.com with the domain
    that you want to check).

  • If there are no results or if the returned URLs don’t match the original
    URL then it’s likely that the PageRank has been faked. If Google returns
    only one URL for the query and if the URL is the same as the checked URL
    then the PageRank is okay.

What about the PageRank of your own website?

The green pixels in Google’s toolbar are not important.

It’s important that your website has high rankings for keywords that convert
to sales. Website promotion is about getting leads and sales. It’s not
about getting green pixels.

Don’t focus on the PageRank display in Google’s toolbar but try to get good
rankings for keywords that are
relevant
to your website. High rankings for relevant keywords that convert to sales are
much better than having a lot of green pixels.

Axandra Weekly Search Engine Facts Contents

1. Facts of the week:The effect of unnatural linking patterns on your search engine rankings

2. Search engine news of the week

– An easy way to find recent web pages

– Google resumes webmaster penalty notification emails

– Searchers tend to use more than one search engine

3. Articles of the week

– Google owning your content and the problem with rational thinking

– Who’s afraid of Google?

– Inside the Googleplex

4. Recommended resources

5. Previous articles

Copyright Axandra.com – Web site promotion software

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*IMNewswatch would like to thank Andre Voget and Axandra for granting permission to reprint the latest article.

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