‘Do Long Copy Sales Letters Work?’ – Ray Edwards’ Blog Post

Ray Edwards’ blog post with podcast is titled “Do Long Copy Sales Letters Work?”. [Blog with Podcast]

Ray Edwards’ blog post with podcast is reprinted here.

Do Long Copy Sales Letters Work?

The Story: A lot of people think that long copy is dead; I think that’s a load of baloney.

The Point: There are specific reasons why long copy works, has always worked, and will always work… when used correctly

The Resource: www.WebCopyWritingExplained.com

Here are three reasons long copy works:

1. We love to read about what we love.
2. Online is not like selling face to face; you need to answer all possible objections.
3. Long copy allows you to tell a story.

Here’s the Four-Part Sales Letter Formula (credit to John Carlton):

1. Here’s what I have to offer.
2. Here’s why it’s right for you.
3. Here are some questions you may have.
4. Here’s what to do now.

Listen to the podcast

Do Long Copy Sales Letters Work?

Ray Edwards’ Blog

Ray Edwards is a direct response copywriter, speaker, author, Internet marketing consultant. Grab your free copywriting videos and instruction from Ray at http://WebCopyWritingExplained.com

*IMNewswatch would like to thank Ray Edwards for granting permission to reprint the latest blog post.