Patric Chan’s ‘You Chan Do It’ Blog post titled “Sunday Email Part 14” is reprinted here. [Blog Post Reprint]


Patric Chan’s ‘You Chan Do It’ Blog post is reprinted here.

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Sunday Email Part 14

If you’re new to my subscription and wondering what is a “Sunday Email”, it’s an email full of my rants, personal tips and opinions on marketing especially in the “internet marketing” niche. Sometimes, opinions on life. Whatever it is… it’ll give you value after reading it.

You know– sometimes my Sunday Emails can be harshed. Cuts through like a ninja’s blade. But come on, they’re my rants. If I want to keep everyone happy and write about the colorful rainbow, birds chirping, flowers blooming, etc then I should just opens up a nursery home and take care of children.

So if you can relate to what I wrote when reading it– good because I know it had just served the purpose of helping people.

One more thing– it’ll offend marketers. I hope you’re not the one.

Same Tactic But Not Same Result

There are two schools of teachings for internet marketing. Most people got them upside down– no wonder they’re frustrated with no result.

And most internet marketers are not telling you this otherwise they won’t be able sell you all kind of crap until you’re dead broke. Ok, I’m just kidding.

I’m going to start with a hint-

If you’re not doing niche marketing, why in the world are you buying 100 niche resale rights products for $10?

Oh, I got it. Someone who buys this can sell this package to someone else! Smart eh. Then THAT someone else can sell to someone else and it’ll become an endless loop until an unfortunate, innocent buyer could not sell it anymore. Sounds like a crappy scam to me.

I’ll rather buy a nice lunch with that ten bucks. Sorry, I should be advising you to spend it ‘wisely’. Maybe, go grab a report that will teach you a thing or two about making money from resale rights.

But of course, if you can use all of these products to sell to end users, then you just got one of the best deal ever.

THIS IS THE WORLD OF MARKETERS SELLING TO MARKETERS.

There are marketers out there teaching YOU how to make money by selling another internet marketing course or product.

Then there are marketers who teach you how to make money online OUTSIDE of the internet marketing niche by selling to end users/consumers.

Don’t get it confuse because the strategy for success is different.

Well, the problem with the first category is this– You can’t be sure that they really know how to make money online. I know it sounds ridiculous. Here’s how they make money online– They have a huge list. Pretty obvious. And they have a network of Joint Venture (JV) partners that do cross promotion. That’s HOW they make money. Done deal. A very smart one too because I can’t think of a better leverage than this. I’m not envying this because I’m partially practising this tactic too, except that I have other online businesses selling to end users.

So try taking away their list and association of JV partners. Of course they’ll make money again in the internet marketing niche because they can start contacting new endless JV partners. But do you see the ironic part behind all of these? I’m not even going to point it out because it’s so obvious.

Then there’s another category of marketers– They make money online by doing what they teach in different niche. Say, they might have a blogging course selling in the market BECAUSE they’re making money online blogging in the pets niche or health or whatsoever niche imaginable.

Like recently, there was a course teaching people how to make money from memberships and I’m sure they know what they’re teaching. Simply because they have all kind of memberships that are making money for them.

But you know what- MOST marketers who are making a truckload of money online do not have any course to teach about internet marketing. That sucks.

I mean, I was at a house warming party recently where I’ve met people like Eben Pagan of DoubleYourDating.com, Hale Dwoskin of Sedona.com, Tim Ferris of timferriss.com, etc. They don’t have courses teaching you how to make money online. Ok, Eben has one but it’ll cost you $10K. And I met John Reese. That guy’s an inspiration when it comes to making money online. He rarely goes out to teach people nowadays because he’s already so busy making millions in all kind of internet businesses.

Hold on. If you’re sensing some sorta negative energy towards marketers that teach internet marketing but do not have any ‘real’ online business, STOP. You’re missing the point here. As a matter of fact, they are adding value to the internet marketing community or else you and me will not learn new stuff.

Like someone who creates a software to submit videos to video directories but doesn’t has his own video or submitting any for his own benefit. Who cares! As long as it works for his buyers, that’s all counts.

So there’s no right or wrong. I don’t care if you’re a marketer selling to marketers or end users because it doesn’t affect my life. Serious. This is just my rant.

Same tactics give different result in different market.

Like previously, I was reading an ebook that reveals a tactic to sell affiliate program through Google Adwords. The trick was to bid on the product’s name. So if the product name is called Chan Do Internet Success System, then the keyword to be bid is “Chan Do Internet Success System”. That makes sense because during a product launch, there’s going to be a lot of people searching for that keywords.

But if you’re applying it in a niche market, expect to be disappointed. Say, the product you’re trying to promote is “Dog Training Made Easy”. Guess how many people will search for that keywords. Hmm. You see, most of them don’t even know such title of an ebook existed! They probably found the site from search engines when they’re searching for “how to train a dog”.

Am I saying that it won’t work? It’s up to you to test it on your own, my friend.

When an opportunity hits in front of you, you need to know how to grab it. Like if you know how does the internet marketing game works and who David Vallieres is, you’ll instantly invest in the license for UNSTUCK Seminar Resale Rights . I got 8 customers bought it right away within 24 hours. But if you have no clue about this fantastic deal, you’ll probably think the money is better use to buy 99 resale rights products because they’re all the “SAME” to you. Heck, you can even spend less than $50 for those. You want? I’ll sell to you and you’ll still be a happy camper not knowing what hits you.

Well, good luck selling the 99 resale rights products.

Then there are people buying the rights to internet marketing course when they have no clue how to build an online business strategically. I really wish I can help to point out the right direction but I really don’t know where to start.

For a start- What’s the purpose to sell the course?

Is it to build a list?

Is it to build your reputation in the internet marketing community?

Or is it just to make money online? If this is the answer and you’re a newbie, I think it’s going to be loooooonnng ride.

Then have you research the volatility of the product?

How about who’s your potential customer and what are the tactics to reach them?

But if I’m not a newbie, I can just forget about all of these and promote to my list because I’ve already have the answers. Reality bites.

**Note: Join the Chan Do Chartered Membership and you’ll get the 6-Week Resale Rights Profit Mastery Training Program to teach you all you need to know about profiting from resale rights today. CLICK HERE.

What’s the lesson here?

You got to know what you’re buying, bucko. The tactics applied in internet marketing niche might work successfully there but screwed in other niche markets. You got to know whether it’s a product for internet marketers (marketers who sell to marketers) or business owners (marketers who sell to end users). And then you got to know what business you’re in.

Like one guy was selling a course about niche marketing. His current niche? Selling an internet marketing software to internet marketers to locate JV partners. Sometimes, it really makes me wonder whether they can tell the difference or not.

One distinction is that the strategy taught in the product might be universally applicable like the business model of building a mailing list or how to get search engine ranking through backlinks. But the tactics are probably not generating the same results.

Another lesson worth pondering:

You can definitely make a lot of money online. What you want to do is to understand whether you’re selling to marketers or end users. Like I said, I have no doubt that both will make you money. But they’ll give you the different sense of achievement.

Once you know your true direction, you need to draft out your business model. This will eliminate unnecessary distractions when you’re sorting for the right resources and people to help you. It’ll help you to leave the latest fad. My best suggestion is this– make a lot of money online selling to end users first. After that, create courses to sell to marketers because it’s a lucrative market. Besides, this gives you much more confident, satisfaction and pride.

When I was at the house warming mentioned earlier, I’ve also met billionaire, Bill Bartmann. As what I know from his website, he charges $100,000 for 20 hours one-on-one coaching. I’ve watched his DVD before and I like what he taught- He was speaking on a stage teaching people about entrepreneurship and success because he has earned the rights to do so. How many marketers out there have “earned” their rights?

If you have been reading the “Sunday Email” series, I’ll always ask for your favor to leave a Comment if you find value of what you’ve read. It’ll be most appreciated because I read all of them personally. (smile)

You “Chan” Do It!

-Patric Chan

P.S: I’m investing one solid hour a month to teach my subscribers and customers how to make money online for free. Here’s how you can get on it, CLICK HERE..

Patric Chan

Patric Chan’s ‘Chan Do Internet Success System’ Newsletter is available at http://www.automateinternetmarketing.com. To know more about ‘Chan Do Internet Success system’ go to http://www.youchandoit.com/. You Chan Do It Blog

*IMNewswatch would like to thank Patric Chan for granting permission to reprint the latest blog posts.

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