The latest Aweber Blog post is titled “Web Analytics and Email: Bounce Rates”. [Blog]


The latest Aweber Blog post RSS feed is reprinted here.

Web Analytics and Email: Bounce Rates

One thing I’ve learned about web analytics – the numbers don’t always speak for themselves. There are so many different reports to look at that without some guidance at times, you might feel a little dizzy.

But taking some time to install an Analytics package (some are free) and determining which reports are useful to you can pay off in a big way.

Now, I’m no expert when it comes to analytics. But from experience, I know the fundamentals. And I’d like to share with you a few things to look for when it comes to something I know quite a bit more about: email marketing.

Let’s start today with one of the more basic and easy to understand metrics: Bounce Rate.

Web Analytics and Email: Bounce Rates…

Aweber Blog

Located in Newtown, PA AWeber Communications develops and manages online opt-in email newsletters, follow-up automation, and email deliverability services for small business customers around the world. Customers access our website 24/7 to manage and send their newsletters to recipients who have specifically opted in on their website to receive that information. AWeber’s founder, Tom Kulzer, believes very strongly in ethical opt-in email marketing and has developed strong policies and procedures to prevent abuse.

 

 

 

 

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