Article Marketer press release is titled “Business Owners Hit the Mark With Highly Targeted Marketing Concept”. [Press Release]


Article Marketer Press Release is published here.

Press Release

Business Owners Hit the Mark With Highly Targeted Marketing Concept

5-3-06 (Hayward, CA): Business owners have become increasingly adept at identifying their target market. Effective entrepreneurs know they can’t reach everyone, so they work on gaining the loyalty and attention of a particular group.

Small business owners are figuring out how to use some of the most well rooted marketing practices to reach their target market. More specifically, they are identifying the most effective means to reach the customers who they know will be interested in what they have to offer. “Business owners know who they want to talk to,” explains Chris Ellington, CEO of Article Marketer, the industry’s most popular article submission serivce.

“What they need is a simple and affordable way to reach them.” Historically, companies have found it takes great effort to attract and gather their target market straight to their business. As a result, a small group of savvy online business owners began to use basic marketing methods, such as article marketing, so reach a pre-gathered group of individuals in their target market.

“What we’re seeing with business owners is that they publish an article or two, then publish one or two a week, from that point forward,” said Darryl Hupfer, Managing Director of Actuate Companies, LLC, a Boston-based marketing group, with clients around the world. “If this process wasn’t successful in generating sales and profits, we’d note an obvious decline in the number of articles published.

That’s simply not happening. We anticipate that article marketing will continue to expand as digital content demand increases. It’s a great media opportunity.” The process starts with articles written by the business owner. These articles can pertain to anything relating to his or her industry. Once finished, articles are sent to publishers on the Web through an online article distribution service.

The articles are only sent to pertinent publishers with a readership base interested in that particular topic. “The magic really happens when an article is published,” says Ellington. “You automatically hit readers who are interested in what you have to say. Article marketing makes it easy for those customers to seek you out.”

Literally thousands of articles a day are being submitted to Article Marketer (http://www.articlemarketer.com).These authors understand the smart way to market (http://www.articlemarketer.com/r_business_owners_hit_the_mark.php) is by partnering with established publishers.

About the Company:

Article Marketer is the market leader in automated article distribution services for writers, marketers and business professionals. They serve clients ranging from large PR firms to small home-based businesses. Their goal is to help companies promote themselves, their products and their services more effectively by being the easiest, fastest, most reliable and least expensive way to distribute original content.

For press inquiries about Article Marketer, or to arrange an interview with Chris Ellington, call 1 (510) 402-4448, or email press@articlemarketer.com.

Contact:
Carol Palmatier Marketing Squad 1
(510) 402-4448
press@articlemarketer.com
http://www.articlemarketer.com

*This news post was submitted by Carol Palmatier.

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