‘Microsoft’s adCenter Quality Score Update Hurting PPC Relevancy?’ – Rusty Brick’s Blog Post
Rusty Brick’s latest ‘Search Engine Roundtable’ Blog post is titled “Microsoft’s adCenter Quality Score Update Hurting PPC Relevancy?”. [Blog]
Rusty Brick’s latest ‘Search Engine Roundtable’ Blog post is titled “Microsoft’s adCenter Quality Score Update Hurting PPC Relevancy?”.
Rusty says, “I reported earlier this week that adCenter advertisers noticed a drop in traffic, which we later found out was due to them adding a quality factor to the ads displayed in live.com.
Microsoft claimed that “this improvement will ensure that we maintain a high quality of ads and relevance to the Live Search user”. Read the complete Post…
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