Summary

Nielsen BuzzMetrics has launched ‘Brand Association Map’, a visualization tool to map how consumers naturally think and talk about brands online.

Details

The Brand Association Map will enable:

– “Marketers to understand relevant initiatives and product benefits

– Researchers to identify hot issues invisible or unaddressed by traditional techniques

– Advertising Agencies to ensure messaging preserves and optimizes brand equity”, according to Nielsen BuzzMetrics.

The Brand Association Map searches the issues and themes about a brand in specific circles. selected from blogs, boards, ratings sites and other forms of consumer-generated media.

Jerry Needel, senior vice president, Product Management, Nielsen BuzzMetrics, said: “The Brand Association Map takes a powerful snapshot of a brand DNA, helping marketers reconcile intuition and beliefs about brands with how consumers really contextualize them. This aids understanding of true brand health, and results in marketers asking the right questions and making better decisions”. [source]

Post Related Link

Nielsen BuzzMetrics Press Release

About Nielsen BuzzMetrics

The Nielsen BuzzMetrics service, marketed by BuzzMetrics, Inc., is the global standard in measuring consumer-generated media and word of mouth. Nielsen BuzzMetrics helps more than 100 leading global companies interpret and leverage the buzz surrounding them clients like Canon, Comcast, Ford, General Motors, HBO, Kraft, Microsoft, Nokia, P&G, Sony, Target and Toyota, as well as the top 15 pharmaceutical concerns. [source]

 

 

 

 

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