‘Go beyond the lead and drive better lead generation ROI’ – Brian Carroll’s Blog Post
Summary
Brian Carroll’s latest blog post is titled “Go beyond the lead and drive better lead generation ROI”. [Blog]
Details
Brian says, “Ask most executives and marketers what sales people need and they will say, “more leads.” Your sales people don’t want more leads actually, what they want is “more effective selling time.”
Ultimately, the purpose of B2B marketing is to help the sales team sell”. Read the complete Post…
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Brian Carroll’s Blog
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