The latest MarketingSherpa blog post is titled: “The Agony of (and Lack of Data on) Choosing New Site Colors”. [Blog]


The latest MarketingSherpa blog post is titled: “The Agony of (and Lack of Data on) Choosing New Site Colors”.

Anne Holland, President, MarketingSherpa, says: “These past two weeks, I’ve been in endless debates and design meetings trying to choose new colors for our revamped and expanded Web site. If you’ve ever had to choose site colors, you’ll understand completely. The three biggest problems:

(1) Everything’s really subjective. What a color “means” can be personal or cultural, but it’s not the same for everyone. Did you know baby girls wore blue and boys wore pink 150 years ago? Did you consider the green-means-money rule doesn’t work outside the US?” Read the Complete Post…

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MarketingSherpa is a research firm publishing real-life Case Studies, practical know-how and benchmark data on what works in marketing today.

 

 

 

 

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