59% of eMail Users Block Images
59% of email users routinely block images. 26.6% use preview panes to view emails, according to a study of 1,323 online consumers over age 18 by MarketingSherpa.
59% of email users routinely block images. 26.6% use preview panes to view emails, according to a study of 1,323 online consumers over age 18 by MarketingSherpa.
MarketingSherpa Study Findings
Key findings of the MarketingSherpa study include:
– 69% of at-work email users view emails in their preview panes
– 27% of B-to-C consumers use preview panes
– 38% of online consumers use preview pane ‘capable’ email clients
– 64% of people who are offered preview panes start using them as their default
– 36% of email users aged 18-34 block images
– 48% of email users aged 35-54 block images
– 37% of email users aged 55 and over block images.
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