The American Marketing Association is going to webcast a presentation “Becoming a World-Class Email Marketer: 10 Best Practices that will Transform your Email from Good to Great” on Thursday, February 15 at 1 pm EST.


The American Marketing Association is going to webcast a presentation “Becoming a World-Class Email Marketer: 10 Best Practices that will Transform your Email from Good to Great” on Thursday, February 15 at 1 pm EST.

AMA Presentation Details

Speakers:

Joel Book, Director, eMarketing Strategy, ExactTarget, Inc

Marla Chupack, Moderator, American Marketing Association

Learnings from the presentation:

– “How leading-edge marketers are using permission-based email to convert leads faster, drive initial and repeat purchase, and build brand loyalty

– How successful marketers use email to provide CRM “air cover” support for local dealers or regional sales representatives

– Effective techniques for capturing customer data and using this insight to deliver relevant information and offers

– Why design matters and what you need to know to design email that gets opened, gets read, and gets results.” [source]

Day / Date: Thursday, February 15, 2007

Time: 10:00 AM PST/ 12:00 PM CST/ 1:00 EST

Webcast: A live webcast of the presentation will be available at
http://www.marketingpower.com/webcast338.php.

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AMA Presentation: Becoming a World-Class Email Marketer

About AMA

The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession.

 

 

 

 

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