The latest MarketingSherpa blog post is titled: “Inspiration from Best Valentine’s Day Marketing Test (Yes, B-to-B Can Use This Idea, Too)”. [Blog]


The latest MarketingSherpa blog post is titled: “Inspiration from Best Valentine’s Day Marketing Test (Yes, B-to-B Can Use This Idea, Too)”.

Anne Holland, President, MarketingSherpa, says: “Just before last Valentine’s Day, marketers at Idea Art, an
ecommerce site run by a small family owned printing firm in the South, sent an email blast to their list of 72,000 opt-ins. The offer: beautifully designed papers with which one could create homemade valentines.

Results were OK. But only just OK. Everyone blamed holiday email clutter. How could they expect a fabulous response rate with so many competing offers hitting recipients’ inboxes?” Read the Complete Post…

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