Judy from Inside AdWords crew, has announced that Google is going to test cost-per-click site targeting feature in March 2007.


Judy from Inside AdWords crew, has announced that Google is going to test cost-per-click site targeting feature in March 2007.

Emel M., content network team, Google, said: “Site targeting is a feature that allows advertisers to choose individual sites in the content network where they want their ads to appear. Currently, advertisers using site targeting place bids on a cost-per-thousand impressions (CPM) basis. In March, we plan to begin testing a new site targeting feature to increase the flexibility and control advertisers have with site-targeted campaigns: cost-per-click (CPC) bidding.

CPC bidding has often been requested by advertisers who would like to utilize site targeting, but are not comfortable bidding on a CPM basis.” [source]

Google has invited US based AdWords advertiser to participate in the CPC site targeting beta.

To participate in the test, advertisers will have to fill out a web form at http://services.google.com/ads_inquiry/cpc_sitetargeting.

Post Related Link

Google AdWords Blog Post

About Google

Google is a provider of innovative search technologies that connect millions of people around the world with information every day.

 

 

 

 

Sharing is caring