Forrester Research Report: ‘Web Buyers Still Expect Lower Prices Online’

Forrester Research has released a new research report: “Web Buyers Still Expect Lower Prices Online”. [Research Report]

Forrester Research has released a new research report: “Web Buyers Still Expect Lower Prices Online”.

Forrester Research Report Summary

“A history of insane promotions and deals has left the Web with the dubious reputation of being a bargain basement. As a result, online shoppers expect to find lower prices online than in other channels. Despite this expectation, merchants do not need to cater to the lowest common dominator. Many consumers shop online for convenience, and only a minority of online buyers comparison-shop. To ward off bottom-feeder buyers, eBusiness executives should focus on relaying brand strengths, minimizing promotions during non-holiday times, and working to convert more attractive shoppers by fixing basic site experience and merchandising flaws.” [source]

Report Price: $279.00

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Forrester Research Report: Web Buyers Still Expect Lower Prices Online

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Forrester Research is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.