Forrester Research Report: ‘Taking European Online Travel To The Next Level’

Forrester Research has released a new research report: “Taking European Online Travel To The Next Level”. [Research Report]

Forrester Research has released a new research report: “Taking European Online Travel To The Next Level”.

Forrester Research Report Summary

“Two in three European leisure travelers are now online, with most enjoying in-home broadband access. Forty-one percent both research and buy travel online. These leisure travel Bookers are focused on efficient, value-oriented sites and are starting to also buy niche products like museum tickets via the Web. Travel supplier sites – the sites belonging to the airlines, rail lines, hotels, and other direct providers of travel services – reign online. To become a European Booker’s site of choice, travel firms must fulfill European travelers’ desire for new ideas, convenience, and guidance.” [source]

Report Price: $279.00

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Forrester Research Report: Taking European Online Travel To The Next Level

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