Forrester Research Report: ‘Free Online Trade Offers Won’t Grab Market Share’

Forrester Research has released a new research report: “Free Online Trade Offers Won’t Grab Market Share”. [Research Report]

Forrester Research has released a new research report: “Free Online Trade Offers Won’t Grab Market Share”.

Forrester Research Report Summary

“A new offer of free online trades from Wells Fargo, like a recent offer from Bank of America, won’t succeed in taking meaningful market share from any of the top direct brokerages because few of the bank’s customers want a brokerage account from Wells Fargo. But the offers from Wells Fargo and Bank of America will change investor expectations as consumers start to think that any trade could be free. Within 18 months, online channel executives and brokerage product managers will have to cut their commissions or develop their own relationship pricing.” [source]

Report Price: $379.00

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Forrester Research Report:Free Online Trade Offers Won’t Grab Market Share

About Forrester Research

Forrester Research is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.