eMarketer Report: ‘Podcasting: Who’s Tuning In?’

eMarketer has released a new research report: “Podcasting: Who’s Tuning In?”. [Research Report]

eMarketer has released a new research report: “Podcasting: Who’s Tuning In?”.

eMarketer Research Report Summary

“The Podcasting report looks at a medium that has sprung up – with apologies to Steve Jobs – out of almost nowhere. The audience for podcasts has shown meteoric growth, particularly in the US. It is variously projected to reach between 20 million and 80 million by 2010.

While advertising on podcasts is in its infancy, the nature of the audience and strong growth already have major brands investing in podcast-based promotion. More advertising and sponsorship will inevitably follow.” [source]

eMarketer Report – Key Questions

Key questions the “Podcasting: Who’s Tuning In?” report answers include:

– ‘How many people listen to podcasts regularly?

– Will the audience grow?

– What do they listen to (and watch)?

– Is podcasting an important new channel for online marketing and advertising?’.

Report Price: $695.00

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eMarketer Report: Podcasting: Who’s Tuning In?

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eMarketer is a provider of market research information related to the Internet, e-business, online marketing and emerging technologies.