Borrell Associates Report: ‘Local Online Video Advertising’

Borrell Associates has released a new research report: “Local Online Video Advertising”. [Research Report]

Borrell Associates has released a new research report: “Local Online Video Advertising”.

Borrell Associates Research Report Summary

“This report examines a local advertising category that has suddenly popped up on the radar screen — video advertising. We believe this sector is on track to hit $5 billion in five years and will account for more than one-third of local online advertising. Believe it or not, newspapers lead the way in this category with $81 million, mainly in video classifieds, or “long-form” infomercials. This is more than local TV stations made in 2006.

This report contains video advertising estimates for 210 local markets in 2006 and projections for this year. We also detail the types of businesses buying into this form of of online advertising, and size up the competitors.” [source]

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Borrell Associates Report: Local Online Video Advertising

About Borrell Associates

Borrell Associates is an executive level and consulting firm.