JupiterResearch has released a new research report: “US E-mail Marketing Consumer Survey, 2006: E-mail Marketing Attitudes and Behavior”. [Research Report]


JupiterResearch has released a new research report: “US E-mail Marketing Consumer Survey, 2006: E-mail Marketing Attitudes and Behavior”.

JupiterResearch Report Summary

“Forty-three percent of e-mail users believe signing up for permission-based e-mail from retailers and banks leads to more unsolicited e-mail, while nearly one-third believe the unsubscribe button in e-mail offers does not work.

Despite such attitudes signaling an erosion of confidence, nearly one-half of online users opting in to receive e-mail marketing messages have been influenced to make purchases from them. Increasing e-mail volumes, changes in composition of messages in the inbox, and use of secondary e-mail accounts will continue to challenge marketers to cut through the clutter.” [source]

JupiterResearch Report – Key Questions

Key questions the “US E-mail Marketing Consumer Survey, 2006” report answers include:

– ‘How many consumers purchase from e-mail marketing messages, and how many messages do they receive?

– Which types of messages are consumers most interested in receiving?

– How much confidence and trust do consumers have in e-mail marketing messages?’.

Report Price: $750.00

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JupiterResearch Report: US E-mail Marketing Consumer Survey, 2006

About JupiterResearch

JupiterResearch provides research, analysis and advice, backed by proprietary data, to help companies profit from the impact of the Internet and emerging consumer technologies on their business.

 

 

 

 

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