Forrester Research Report: ‘Identifying Big Spenders Across Online Businesses’

Forrester Research has released a new research report: “Identifying Big Spenders Across Online Businesses”. [Research Report]

Forrester Research has released a new research report: “Identifying Big Spenders Across Online Businesses”.

Forrester Research Report Summary

“As the Web matures, firms from health plans to brokerages are opening up eBusiness channels that introduce consumers to more and more complex online transactions that go far beyond simple book buying. We explore different types of online transactions – financial, travel, retail, and healthcare – to determine how these transactions affect consumer online purchasing behavior and activity.

Not surprisingly, consumers who conduct multiple transactions – especially advanced ones like applying for health insurance and banking online – spend the most online. To capitalize on these big spenders, eBusiness executives should glean best practices from other industries and seek out unique partnership opportunities with those firms.” [source]

The Forrester report includes the following figures in PowerPoint and/or Excel spreadsheet format:

– ‘Figure 1: Consumers Actively Transact Online

– Figure 2: Increased Online Activity Correlates To Increased Spending

– Figure 3: Online Transactors Have A Unique Demographic Profile

– Figure 4: The Media Consumption And Online Activities Of Online Transactors’.

Report Price: $279.00

Report Length: 7 pages

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Forrester Research Report: Identifying Big Spenders Across Online Businesses

About Forrester Research

Forrester Research is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.