Nielsen and NetRatings Announce Merger Agreement
The Nielsen Company and NetRatings have entered into a merger agreement. Nielsen owns 60% of NetRatings. According to the agreement, Nielsen will acquire the remaining NetRatings shares at a total purchase price of $327 million.
The Nielsen Company and NetRatings have entered into a merger agreement. Nielsen owns 60% of NetRatings. According to the agreement, Nielsen will acquire the remaining NetRatings shares at a total purchase price of $327 million.
The merger will be completed in the second quarter of calendar year 2007, according to NetRatings.
Arthur F. Kingsbury, chairman of the special committee of the NetRatings board of directors, said: “The special committee carefully reviewed the transaction in consultation with our financial and legal advisors, and the merger agreement was the result of extensive negotiations between the parties. We believe that the merger is in the best interests of NetRatings’ minority shareholders”. [source]
David Calhoun, chairman and chief executive officer, Nielsen, said: “This transaction will provide fair value to NetRatings shareholders while also allowing Nielsen and NetRatings to better coordinate their strengths for the benefit of our mutual clients”. [source]
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NetRatings Press Release
About NetRatings
NetRatings delivers leading Internet media and market research solutions, marketed globally under the Nielsen//NetRatings brand.
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), business publications (Billboard, The Hollywood Reporter, Adweek), trade shows and the newspaper sector (Scarborough Research).
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