Read Michel Fortin’s latest blog article titled “Email Mini-Makeover Case Study”. [Article Reprint]


Michel Fortin’s latest blog article is reprinted here.

Email Mini-Makeover Case Study

When I spoke on stage in London, UK last summer, I met a really nice guy by the name of Patrizio Moi. We hit it off quite well, probably because we have something in common: music.

You see, this Italian-born entrepreneur is not only a brilliant guy with a lot of talent. Patrizio is also a recording professional and music producer, with his own recording studio and label.

His repertoire is quite extensive, too. He’s worked on or collaborated with some of the top recording artists in the world. (Andrea Bocelli is one of many, just to give you an example.)

This afternoon, Patrizio contacted me via MySpace and asked me a favor. He was about to send an email to his list, making a one-time offer promoting his demo recording service. (Demos are incredibly important in the music business, just so you know.)

I don’t normally offer free consulting. But…

… I thought that, with his permission, this would be a cool case study to post, here. Not only that, but Patrizio is a friend, and his request was really quite simple. He wanted me to give him some brief feedback on his email.

Taking the time to critique the entire email would have probably taken me more time than to simply rewrite it for him. (It only took me about 15 minutes.)

I’m reprinting this brief email copy makeover for you.

Here’s Patrizio’s message to me, word for word, without any changes or embellishments (and let me remind you that Patrizio is Italian, so his English is a little less polished):

Read Complete Article

Fortin

Michel Fortin is a direct response copywriter, author, speaker and consultant. Watch him rewrite copy on video each month, and get tips and tested conversion strategies proven to boost response in his membership site at http://TheCopyDoctor.com/ today. Other sites include: Michel Fortin’s Blog, Copywriters Board.

*IMNewswatch would like to thank Michel Fortin for granting permission to reprint this latest blog article.

 

 

 

 

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