North American SEM Spending Increases 62%

In 2006, North American Search Engine Marketing spending increased by 62%. North American advertisers spent $9.4 billion on search engine marketing, according to a report, “The State of Search Engine Marketing 2006” by SEMPO.

In 2006, North American Search Engine Marketing spending increased by 62%. North American advertisers spent $9.4 billion on search engine marketing, according to a report, “The State of Search Engine Marketing 2006” by SEMPO.

SEMPO surveyed 587 agency and in-house advertisers to prepare the report.

SEMPO Report Data

SEMPO has provided the following data in its report:

– 75% of advertisers said they could afford a mild increase in paid placement

– Organic SEO accounted for $1.1 billion in spending (12% of total spending)

– Paid inclusion accounted for $94 million (1% of total spending)

– SEM technology platforms accounted for $122 million in spending (1.3% of total spending)

– 96% respondents used Google AdWords

– 86% respondents used Yahoo! programs

– In 2005 29% of respondents were using MSN; In 2006 the number reached 68%.

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SEMPO Press Release

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About SEMPO

SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it.