‘Read/WriteWeb’ latest blog post is titled “Customized Video Advertising Disrupts Ad Industry”. [Blog]


‘Read/WriteWeb’ latest blog post is titled Customized Video Advertising Disrupts Ad Industry.

An excerpt of the RSS feed is reprinted here.

Customized Video Advertising Disrupts Ad Industry

Written by NAME and edited by Richard MacManus.

The New York Times has an interesting report about companies that offer customized video advertising, such as Spot Runnerand Visible World.

Marketers are excited about this technology, because it means they can utilize demographics to deliver targeted advertising across several platforms – including television and the Internet.

It’s also less expense than traditional TV advertising and in some cases means they can route around traditional ad agencies, by creating the ads themselves using the tools offered by services like Spot Runner and Visible World. Read the complete post…

About

Read/WriteWeb is a popular weblog that provides Web Technology news, reviews and analysis. It began publishing on April 20, 2003 and is now one of the most widely read and respected Web 2.0 blogs. Read/WriteWeb is ranked among Technoratis Top 100 blogs in the world. The site is edited by Richard MacManus, a recognized thought leader in the Internet industry.

*IMNewswatch would like to thank Read/WriteWeb for granting permission to reprint an excerpt of the latest RSS Feed.

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