20% of respondent said that IPTV will generate significant revenues within the next 12 months of service. 52% of respondents were not confident about the ability of IPTV to generate significant revenues within the next 12 months, according to a survey by Accenture and the Economist Intelligence Unit.


20% of respondent said that IPTV will generate significant revenues within the next 12 months of service.

52% of respondents were not confident about the ability of IPTV to generate significant revenues within the next 12 months, according to a survey by Accenture and the Economist Intelligence Unit.

Accenture and the Economist Intelligence Unit Survey Findings

Key findings of the Accenture and the Economist Intelligence Unit survey include:

– 28% said they are somewhat confident that IPTV will generate significant revenues within 12 months

– 46% said that advertising will be the principal revenue source for IPTV

– 74% of network operators said that subscription fees for premium content will be the principal revenue source for IPTV

– 87% said that content providers are most likely to generate revenue from IPTV

– 72% said that telecommunications providers are most likely to generate revenue from IPTV.

About the Survey

Accenture and EIU surveyed 350 executives from telecommunications, broadcasting and media companies across 46 countries in the Americas, Europe and Asia revealed industry-wide confidence in the longer-term outlook for IPTV, with 60% believing that IPTV will generate significant revenues within three years.

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Accenture Press Release

About Accenture

Accenture is a global management consulting, technology services and outsourcing company. Committed to delivering innovation, Accenture collaborates with its clients to help them become high-performance businesses and governments.

About Economist Intelligence Unit

The Economist Intelligence Unit s the business information arm of The Economist Group, publisher of The Economist.

 

 

 

 

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