Forrester Research Report: ‘Consumers’ Behavior Online: A Deep Dive’

Forrester Research has released a new research report: “Consumers’ Behavior Online: A Deep Dive”. [Research Report]

Forrester Research has released a new research report: “Consumers’ Behavior Online: A Deep Dive”.

Forrester Research Report Summary

“Forrester tracks more than 150 activities, diving deep into 38 common and emerging media, shopping, communications, entertainment, and social networking online activities. The results are sometimes surprising. For example, shopping is only an occasional activity; receiving photos via email is the fastest-growing activity; instant messaging use is growing only among younger consumers; and PC time has surpassed TV time, even among Gen Xers. But the real value of tracking online behavior is that it helps interactive marketers and tech product marketers identify and target the best consumer segments.” [source]

Report Price: $775

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Forrester Research Report: Consumers’ Behavior Online: A Deep Dive

About Forrester Research

Forrester Research is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.