‘Read/WriteWeb’ latest blog post is titled “SuperBowl Advertisers Fail To Impress Online and on Social Network Sites”. [Blog]


‘Read/WriteWeb’ latest blog post is titled “SuperBowl Advertisers Fail To Impress Online and on Social Network Sites”.

An excerpt of the RSS feed is reprinted here.

SuperBowl Advertisers Fail To Impress
Online and on Social Network Sites

I know as much about the SuperBowl as US readers know about cricket! Nevertheless I am aware that SuperBowl is the biggest sporting event in the US and advertising during the game is highly expensive – over $2M for a 30 second TV slot.

An interesting angle for Web Tech fans is: how well did SuperBowl advertisers integrate their TV and other media ads with their web sites and Internet campaigns?

Reprise Media has tried to answer that question in their third annual Super Bowl Search Marketing Scorecard.

Specifically the report looks at how well SuperBowl advertisers used search to harness the buzz generated by their commercials and drive traffic to their sites. The answer apparently is: still not very well. Read the complete post…

About

Read/WriteWeb is a popular weblog that provides Web Technology news, reviews and analysis. It began publishing on April 20, 2003 and is now one of the most widely read and respected Web 2.0 blogs. Read/WriteWeb is ranked among Technoratis Top 100 blogs in the world. The site is edited by Richard MacManus, a recognized thought leader in the Internet industry.

*IMNewswatch would like to thank Read/WriteWeb for granting permission to reprint an excerpt of the latest RSS Feed.

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