Ken McCarthy has released a 43-page free report entitled “How to Profit from Internet Video”. There are 12 lessons in the report. “In addition to these 12 lessons, I’m always gathering new info about how to sell better online by using video in your sales presentations. As I find this information, I’ll send you tips and pointers you can apply right away to make your online videos even more powerful sales tools”, says McCarthy. [Free Report]


Ken McCarthy has released a 43-page free report entitled “How to Profit from Internet Video”.

There are 12 lessons in the report.

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How to Profit from Internet Video

McCarthy says, “Here’s just some of what you’ll learn from this Special Report

Lesson 1 –

What I’ve said since 1994 (yes, that date is correct) about using Internet video as a sales tool, plus what a famous quote from Honest Abe Lincoln teaches about video on the Internet.

Lesson 2 –

Where online video is at now (three things you must understand before you go any further), plus a link to the website that gave me my “wake up call” that Internet video is on its way to becoming a major selling tool.

Lesson 3 –

How the company from Lesson 2 made 250 times what they spent on the video on their website and why their ROI is just the tip of the iceberg–plus the dumb mistake they made and how you can avoid it to make video work even better for you.

Lesson 4 –

Why “Make or Buy?” is the #1 most important question for you to answer to guarantee success in this field–plus concrete advice specific to video producers, webmasters, marketing consultants, and business owners about how to leave competitors in the dust using Internet video.

Lesson 5 –

After telling you “use Internet video, Use Internet Video, USE INTERNET VIDEO” I break down and give specific advice about when you SHOULD NOT use internet video.

Lesson 6 –

Where to find skilled video producers with extra time who would LOVE to take on your projects for a fair rate, how to select the right partners–and nine easy steps to follow to make sure you end up with the right video production partner.

Lesson 7 –

Why “putting a play button on your website” is the most important thing you can do as the Internet goes through its next big change. I promise that I am not saying this lightly, and in this lesson I give you the context to back this statement up.

Lesson 8 –

Video alone is not magic. Learn three mistakes to avoid from a company that got it wrong.

Lesson 9 –

How a popular TV network hits the Internet video hot-button with a simple concept–they’re boldly blazing all the right trails with internet video, even as it makes TV (their current method for delivering content) look like primitive technology.

Lesson 10 –

Earn a PhD-level education in combining interactivity and video–advertising legend John Caples may have made correspondence music lessons popular with his famous “When I sat down at the piano…” headline, but the company I show you in this lesson is using Internet video to make their correspondence music lessons many times more effective.

Lesson 11 –

Watch for yourself as a legend in the computer industry demonstrates exactly how you can use video to launch new products into the marketplace.

Lesson 12 –

Three important questions about the dirty details that make Internet video work, and a possible solution–plus the 1,000-to-1 ratio behind the success of the internet video master you learned about in Lesson 11.

In addition to these 12 lessons, I’m always gathering new info about how to sell better online by using video in your sales presentations. As I find this information, I’ll send you tips and pointers you can apply right away to make your online videos even more powerful sales tools”.

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‘How to Profit from Internet Video’ Free Report


     Ken McCarthy

Ken McCarthy organized and sponsored the first conference ever held on the subject of the commercial potential of the World Wide Web. His company Amacord Inc., formerly E-Media, was one of the first Internet-based businesses in the world.

In addition to working with small and mid-sized business clients since 1993, McCarthy was a consultant to NEC’s Biglobe, the largest online service in Japan, from 1996 to 2001. His book The Internet Business Manual was the first book on web entrepreneurship published in that country. He is also credited by Hotwired magazine with being one of the people responsible for the development and popularization of the banner ad, one of the key underpinnings of commercial Internet publishing.

A graduate of Princeton University, McCarthy came to the Internet industry with a varied background which included technical consulting for two of New York’s top investment banks, lecturing on educational psychology at MIT, Columbia, and NYU, and founding and operating a number of small businesses, including one that helped produce an Academy Award winning documentary. Ken McCarthy is associated with the following blogs: Ken McCarthy’s Blog, System Video Blog and Internet Video Marketing Letter

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