‘Why Third-Party Click Fraud Estimates Don’t Add Up’ Shuman’s Blog Post

Shuman Ghosemajumder’s latest ‘shumans.com’ blog post is titled “Why Third-Party Click Fraud Estimates Don’t Add Up”.

Shuman Ghosemajumder’s latest ‘shumans.com’ blog post is titled “Why Third-Party Click Fraud Estimates Don’t Add Up”.

Shuman says, “There was a press release yesterday from ClickForensics stating that their quarterly measure of click fraud for Q4 was 14.2%. They also stated that this was the year’s “highest level” (up from 14.1% in Q2) and that the click fraud rate for search engine content networks was 19.2%. This morning there was a competing press release from Incremental Advantage and several other click fraud firms, stating that Click Fraud Cost Internet Advertisers $666 Million in 2006″. Read the complete Post…

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