Right Media, creator of the Right Media Exchange, has launched ‘RMX Direct’, a new solution to help publishers manage advertising on their sites.


Right Media, creator of the Right Media Exchange, has launched ‘RMX Direct’, a new solution to help publishers manage advertising on their sites.

RMX Direct is developed for publishers who sell their advertising inventory through ad networks, according to Right Media.

RMX Direct allows networks to compete for website inventory and Its system allocates each impression to the highest-paying advertiser automatically.

Steve Jenkins, president, CheatCodes.com, said: “We’ve doubled our effective CPM and revenue within a month. It was drastic. We also manage Casale Media, Google Adsense, Tribal Fusion, ValueClick, and Advertising.com through this interface. It’s less work and helps us make much more money”. [source]

Mehul Patel, president, Swirve.com, said: “Having a system that can find the best fit for a given ad impression is great for us. We’ve noticed great results in our eCPM. Now, we have far less wasted inventory as it all gets allocated to its best fit”. [source]

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About Right Media

Right Media created an open exchange to help buyers and sellers trade digital media more efficiently. Today, more than 11,000 advertisers, publishers and networks trade digital media with total efficiency on the Right Media Exchange.

 

 

 

 

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