Read ‘DrNunley’s Marketing Tips’ ezine article titled “Rewarding the Customer”. [eZine Article]


‘DrNunley’s Marketing Tips’ ezine article is reprinted here.

Rewarding the Customer

Business owners often underestimate the power of a reward. Customers love it when you do something extra for them. Your generosity shows them that you care about their ultimate satisfaction, not just about the sale of the moment.

In fact, a percentage of your monthly marketing budget should be dedicated solely to rewarding the customer. That means sending out postcards for discounts, notifications of special sales, even giving free gifts and samples.

One thing you should always thank or reward customers for is referrals. For instance, if you run a salon, let your customers know that they get a free haircut with each new client they refer. If you own a bakery, send out a coupon for a free cookie or loaf of bread when a previous customer brings in a friend.

If you want your customers to return on a regular basis, offer frequent buyer cards. This gives your customers extra incentive to patronize your business.

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Reach Kevin at mailto:kevin@drnunley.com

*IMNewswatch would like to thank Dr. Kevin Nunley for granting permission to reprint this latest article.

About the Author

Kevin Nunley provides marketing advice and copy writing for businesses and organizations. Read all his money-saving marketing tips at http://DrNunley.com/. Reach him from his site via email.

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