Read John Jantsch’s latest ‘Duct Tape Marketing’ Newsletter article titled “Get Local – more thoughts on local search”. [Article Reprint]


John Jantsch’s latest ‘Duct Tape Marketing’ Newsletter article is reprinted here.

<centerGet Local – more thoughts on local search

Get your local business found online automatically by local prospects with a Duct Tape Marketing Local Search Engine profile.

    John Jantsch

People are searching for every kind of business, right there in you hometown, using the Internet. And, every major search engine is rushing to become the next local phone book. Now is the time to get your business listed and take advantage of the growing numbers of people using local search to find businesses, services and products of all kind.

Statistics show that somewhere in the neighborhood of 69% of households do some kind of search for a local product or service on a daily basis.
So, the question is, how do local searchers search?

* For shoes they type “Kansas City Shocks” or “Omaha shoes”

* For an accountant it’s “Chicago west suburb accountant”

* For computer programming it’s “Idaho .Net programmer”

That’s the reality of search on the local level and the search engines get it and are rushing in to be the big players in the local directory game and deliver search results all around town instead of just around the world..

Each of the search engines has set-up sub sites that specialize in helping people who are searching on the local level find businesses in their town. So, let’s say you type into Google – “remodeling contractor 64114”

You may not have noticed it before, but the first results displayed are actually local directory results complete with a “map it” feature and all. Click on one of the local listings displayed and you get all of the information that’s presented. It’s almost like a mini web page for that business.

Meet some local directories

Yahoo Local – http://local.yahoo.com/
Google Maps – http://local.google.com/
AOL City Guides – http://cityguide.aol.com/
Microsoft Live Search – http://maps.live.com/
Local.com – http://www.local.com/
True Local – http://www.truelocal.com/
Judy’s Book – http://www.judysbook.com
Insider Pages – http://www.insiderpages.com

What this means to you and your local business though is that you need to make sure that when someone does a search like the ones above that you show up in those directory listings and in the normal “organic” search results for a local terms important to your business. If you can do that, you can achieve a huge advantage over your competitors.

Introducing the Duct Tape Marketing Local Search Engine Profile

A Duct Tape Marketing Local Search Engine Profile gives small business owners a way to easily create a master profile page of information to be used by the search engines, yellow pages and online directories listed above.

Completing this one stop online document also automatically submits this profile to major search engines, local search directories and local phone directories increasing your businesses ability to be found locally.

In addition, because this profile resides on the high traffic, highly indexed Duct Tape Marketing site, your profile will get found, ranked and indexed almost immediately. (This will put your new web site on the map faster than anything else you can do.)
Here are some recent examples of local search engine results by businesses using a Duct Tape Marketing Local Online Profile – see for yourself.

An accounting and investment firm – http://profiles.ducttapemarketing.com/wealthadvisor
Click to Google search for Kansas City CPAs – rank #4
Click to Google search for Kansas City Investment Advisors – rank #1

A computer network services firm – http://profiles.ducttapemarketing.com/networkservices
Google search for “Kansas City computer network service” – rank #5
Google search for “Kansas city network security” – rank #3
Google search for “Kansas city network maintenance” – rank #3

A remodeling contractor –
http://profiles.ducttapemarketing.com/remodel
Google search for “Kansas City remodeling contractor” – rank #4
Google search for “Kansas city bath remodeling” – rank #2
Google search for “Kansas City house remodeling” – rank #1

Would showing up in the top 10 on Google for search results like this mean anything to your local business?

How a Local Search Engine Profile Works

For an annual fee of $199 your business receives a customized online search engine profile page (example), submission to the major local search engines and directories and a major boost in search results from residing in the Duct Tape Marketing business directory. (Some sites start seeing results in 4-5 days due to this. Want to create your profile today – visit here

Related article: Create a Referral Marketing System in 7 Steps.

John Jantschis a veteran marketing coach, award winning blogger and author of Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide published by Thomas Nelson – due out in the fall of 2006.

He is the creator of the Duct Tape Marketing small business marketing system. You can find more information by visiting www.ducttapemarketing.com

Duct Tape Marketing Newsletter Contents

In this issue:

Resource #1 – Duct Tape Marketing, the book

Resource #2 – Q and A with Duct Tape Readers

Main Article – Get Local – more thoughts on local search

Resource #3 – Duct Tape Marketing Article Archive – add your articles!

Resource #4 – Duct Tape Marketing Coaches

Free Magazine – Free subscription to B to B Magazine

Featured Reading – Get Back in the Box – Doug Rushkoff

Featured Listening – Patty Griffen – Children Running Through

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*IMNewswatch would like to thank John Jantsch for granting permission to reprint the latest newsletter articles.

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