‘Customers: Seeing It Right’ – Cutts’ Article

Read Allyn Cutts’ ‘Amazing Marketing Strategies’ article titled “Customers: Seeing It Right”. [Article Reprint]

Allyn Cutts’ article is reprinted here.

Customers: Seeing It Right

We’ve discussed the value of customers, and their long-term effects on the success of your business. What can you do to strengthen your customer relationships, and ensure a thriving list of loyal, long-term clients?

Make customers your number one priority. What can you do to convey their importance to them? Brainstorm – and don’t forget that your employees may have some valuable insight too.

First impressions are seldom given a chance to be reversed. Don’t mess it up! Yeah, they say not to judge a book by its cover, but customers will judge your place of business by its appearance.

Do you sound professional? Many customers will call your establishment for a price or hours before ever stepping foot inside the store. Make sure that the telephone etiquette of your staff is up to par, and helpful.

Hello? When a brand new customer walks through the door, is he greeted by an empty room or a smiling, helpful clerk? Double check your procedures for greeting customers.

Public retail stores must look at their environmental setting. It’s just hard to get around the fact that if you’re in a lousy setting, you’re going to be affected by the surroundings.

Have you found yourself in the waiting room of a service center, in a dirty chair, with outdated magazines piled on tables littered with empty coffee cups? Yeah, I doubt you’ll go out of your way to go back, especially when a service center across town offers the same service in the setting of a brand new building with a sparkling waiting room.

Most of your customer’s have five working senses: sight, hearing, taste, touch, and smell. Let their senses be tantalized rather than repulsed when they enter your establishment. Yep, a clean shop, pleasant music, a bowl of mints, shiny counters, and fresh air scents go a long way toward bringing customers back time and time again.

How do your employees appear to customers? We’ll talk about making a good impression with personal appearance in our next email.

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

Allyn Cutts

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

*IMNewswaatch would like to thank Allyn Cutts for granting permission to reprint the article.